Who
Vash Bags

What
A brand voice that understands the value in slowing down.

BRAND STRATEGY
TONE OF VOICE STRATEGY
BRAND NARRATIVE
WEBSITE COPYWRITING
EMAIL COPYWRITING
SOCIAL MEDIA COPYWRITING

“Wear your values.”

“At VASH, we live with intention and we craft with it, too. We create our modern accessories with minimalist lines, exceptional quality and longevity in mind, so that you’ve got time to savour them – no matter how quickly your day passes.”

“We’ve got a story to tell. A tale of craftsmanship, quality, and good, slow fashion. It’s woven in the stitches, hiding in the lining and strewn across the surface of the ethically sourced materials. Gather around.”

“We design with clean, minimalist lines that always have something good to say and no trouble finding listeners.”