Who
Thrills

What
Copywriting and strategy for the streetwear brand’s sustainability pages. In other words, a fast ride through slow practices.

WEBSITE COPYWRITING

“There’s no such thing as good fashion if it isn’t made with integrity.”

“Let’s start by getting one thing straight. As an industry that thrives on consumption, there’s an inherent contradiction between fashion and sustainability. 

At Thrills, we recognise this and work to make our clothing some of the more responsible stuff out there.”