FOLKSY
WHO
Folksy Hard Kombucha
WHAT
A full set of word with some coastal attitude
TONE OF VOICE STRATEGY
BRAND NARRATIVE
WEBSITE COPYWRITING
PACKAGING COPYWRITING
SOCIAL MEDIA LAUNCH COPYWRITING
PRIMARY TAGLINE
“Feel good today. Tomorrow, too.”
KEY MESSAGING
“The feel-good culture.”
“A drink that does better with a culture worth canning.”
“Hard kombucha that’s as fresh as the land it comes from.”
BRAND NARRATIVE EXCERPT
“Crafted among the windswept bluffs and rolling waves of Marin County, California, our hard kombucha uses gut-friendly probiotics, organic ingredients, and local sunshine for a naturally gluten-free beverage that’s as fresh as the land it comes from.”
WEB COPY EXCERPT
“Behind Folksy are a bunch of uncomplicated folk who value good ingredients, good scenery and good times. Well, good news. We’ve canned all that up just for you.”
“It’s our vision to make superior standards commonplace with a better-for-you alcoholic drink that matches good living with clean whole ingredients and zero compromises. Sounds good, tastes even better.”
“Made from a light combination of organic fruit juices and natural botanicals, our flavors are designed to greet you like a good friend with a great story to tell—familiar with an unexpected twist. No concentrates, no compromises, just pure ingredients with good tastes.”
PRODUCT COPY EXCERPT
“Earthy and botanical with a refreshingly cool finish that’s like reaching the summit on a clear day. You’ll think you earned this one.”
“A roaring lime swell that breaks with a subtle jalapeño bite and a sea salt spray. Wave of the day, we call it.”
