Who
Folksy Hard Kombucha

What
A full set of words with some coastal attitude.

TONE OF VOICE STRATEGY
BRAND NARRATIVE
WEBSITE COPY
PACKAGING COPY
SOCIAL MEDIA LAUNCH COPY

“Feel good today.
Tomorrow, too.”

“A drink that does better with a culture worth canning.”

”It’s our vision to make superior standards commonplace with a better-for-you alcoholic drink that matches good living with clean whole ingredients and zero compromises. Sounds good, tastes even better.” 

“Crafted among the windswept bluffs and rolling waves of Marin County, California, our hard kombucha uses gut-friendly probiotics, organic ingredients, and local sunshine for a naturally gluten-free beverage that’s as fresh as the land it comes from.”

”The Feel-Good Culture.”