enclave broadbeach by graya
WHO
Enclave Broadbeach by GRAYA
WHAT
Sky-high thinking for Australia’s #1 property developers.
BRAND STRATEGY
CONCEPTUAL BRAND NARRATIVE
TAGLINE
KEY MESSAGING
SALES COPYWRITING
PRIMARY TAGLINE
“Luxury living that goes beyond the surface.”
KEY MESSAGING
“Feel the waves from home.”
“Switch on, switch off.”
“Where rejuvenation becomes a daily habit.”
CONCEPTUAL BRAND NARRATIVE EXCERPT
“A place to pause—
Each morning feels different—the ocean has a way like that. It’s the breeze coming off the waves that sweeps my sleep away, beckoning me to the golden sands below. There’s fizz in the air, but I’m in no rush. The way the morning sun soaks the room in amber gives me energy. I’ll savour this rise a while longer.”
AMENITIES COPY EXCERPT
“The Dining Terrace—
Clink glasses with the ocean breeze.
Your expansive al fresco dining room is just the spot to lounge back with a tipple around a fire or take a break from practising your backstroke with a barbecued spread. Wander out for lunch, stay well beyond twilight, and return with your coffee and granola in the morning. Time here belongs only to the call of your stomach. “Chin-chin” to that.”
“The Studio Gym—
Where workouts feel indulgent.
There’s more to this space than personal bests and balancing chakras. With state-of-the-art equipment housed in lush greenery and sophisticated finishes, your every workout will feel transported to the serenity of a rainforest retreat. Circuit the strength and conditioning equipment, call the concierge for personal training, or make progress with yoga or pilates—you’ll breeze through the burn here.”
PENTHOUSE COPY EXCERPT
“Your luxury sky residence.
Designed and built with every consideration for premium finishes and godly comforts, this is your place to relish and replenish. Anchor your slow rise to the palatial luxuries of the master suite. Lavish in the transformational benefits of your hydrothermal bathhouse. Lose yourself to time between the premier-worthy cinema and cellar. And then toast every exemplary decision that led you to your private panoramic rooftop pool.”
